Get all your news in one place.
100's of premium titles.
One app.
Start reading
InsideEVs
InsideEVs
Technology
Steven Loveday

GM's Ultium EV Super Bowl Commercial: Dr. Evil Returns

Following suit with many other companies and organizations, General Motors has released a teaser of its Ultium EV Super Bowl commercial. While the new commercial follows the format of a whole series or earlier GM commercials, it has a very special star, who many of us haven't seen for some time.

The GM Super Bowl commercial is entitled, "EV Meets Evil | #EVerybodyin." It features actor Mike Myers, the star of Austin Powers. However, in this commercial, at least based on the segment GM is teasing in the clip above, it's not Austin, but his nemesis Douglas "Dougie" Powers, who's better known as Dr. Evil.

The commercial reminds us of a long-running series of GM commercials that primarily featured JD Power awards, though JD Power isn't mentioned in the clip above. It's made to appear as though the automaker invited a group of people to check out its Ultium EV platform. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.