General Motors is no stranger to navigating storms. It survived the 1970s oil crisis, managed to stay relevant after the onslaught of Japanese automakers in the 1980s, got a colossal bailout from the U.S. government after the 2008-2009 financial crisis, survived the pandemic and now offers the most diverse electric lineup of any legacy automaker in the U.S. But 2025 could be a different beast altogether for America’s largest automaker and arguably one of its toughest tests yet.
