The Ford Bronco returned to the brand’s lineup for the 2020 model year and instantly became a strong seller for the Blue oval. With the Bronco Raptor, Ford also has an answer to the most powerful and hardcore versions of the Jeep Wrangler but apparently, General Motors is not interested in joining the duo with an off-road competitor. At least not until the internal combustion era is over.
Speaking with media representatives at the 24 Hours of Daytona, Mark Reuss told The Drive “I’m not gonna do a Bronco” when asked about a potential off-roader. Reuss believes the brands under GM’s umbrella are “late to the party” and it basically makes no sense to make a huge investment into a segment that already has two very strong models.
