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Fortune
Fortune
Jessica Mathews

GM-owned Cruise has lost interest in cars without steering wheels. Its competitors haven’t

(Credit: Carlos Avila Gonzalez/The San Francisco Chronicle—Getty Images)

The Cruise Origin was supposed to be the future—or so it seemed four years ago.

That’s when Cruise cofounder Kyle Vogt introduced the futuristic-looking vehicle: No steering wheels. No pedals. Wireless internet. “Campfire” seating for six passengers. Sliding doors.

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