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GM CEO Barra Eyes Path to Unlock Value at Cruise

GM Cruise Mary Barra General Motors autonomous vehicle
General Motors chair and CEO Mary Barra participates in an Economic Club of Washington discussion in Washington

General Motors (GM) is exploring various options to maximize the value of its autonomous vehicle subsidiary, Cruise. In a recent statement, GM CEO Mary Barra revealed the company's intentions to determine the best path forward for Cruise.

Cruise, a San Francisco-based self-driving car startup, became a part of GM in 2016 when the automaker acquired it for approximately $1 billion. Since then, GM has been investing heavily in Cruise, with the aim of commercializing self-driving technology and capturing a significant share of the emerging autonomous vehicle market.

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