For Belinda Moore, installed as the chief executive of the Allianz Premier 15s in January, these have been a busy six months. In the fast-moving women’s sporting landscape, these are both exciting and challenging times to be at the very forefront of growth. As audiences boom and interest swells, setting a long-term strategy to enable sports to continue to thrive is trickier than might first appear, administrators having to navigate an ever-evolving picture that can rapidly prove projections or predictions folly.
Like football and cricket in recent years, the running of the English domestic game is set for an overhaul as women’s rugby moves towards a professional future. Until now, the English top tier has been operated by the Rugby Football Union (RFU), but ahead of next season, Moore will take over in a new role as the head of a limited company that will run what is commonly accepted as the world’s best domestic women’s rugby competition.
