
What you need to know
- Global smartphone shipments rose by 2.3% YoY in Q4 2025, totaling 336.3 million units.
- Samsung shot up as one of the strongest performers, shipping 61.2 million units and contributing to 18.2% of the total global market share.
- Apple leads with 24.2% market share, while Chinese brands face new challenges amidst rising competition.