What you need to know
- Omdia's latest research report states Q2 2026 brought a 4% decline in the global smartphone market, and the memory crisis is getting all the blame.
- Samsung and Apple saw a 2% and 4% increase, respectively, while all others trend downward.
- Omdia's researchers suspect that the phone market will continue to decline even into the busier holiday season later this year.
- Budget phones are also expected to take a major hit with an expected 22% drop in market share.
