Global pay TV revenues peaked in 2016 at $199 billion but are expected to fall to $125 billion in 2028, down from $151 billion in 2022, despite the number of pay TV subscribers remaining at just under 1 billion.
That’s the conclusion from U.K. researcher Digital TV Research, which estimates that pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by $12 billion, with digital cable down by $13 billion. Analog cable will lose a further $1 billion. IPTV will be flat. Revenues will decline in 71 of the 138 countries between 2022 and 2028.
