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The Hindu
The Hindu
Lifestyle
Priyadarshini Paitandy

Global influencer Diipa Büller Khosla on what it takes to be popular in a world of algorithms

Diipa Büller Khosla is busy deciding where to lunch. She loves a good South Indian meal. And, filter coffee. Savya Rasa, Manjal, Junior Kuppanna... she lists out her options. The Mumbai/Amsterdam-based influencer — with an Instagram following of 2.1 million — has strong ties with Chennai. Her mother grew up here. Diipa lived here for a year and studied in Udhagamandalam (Ooty). She was back in the city this week to host an event for her brand Inde Wild - The Champi Tour - Momi x Diipa Khosla. “This feels like homecoming,” she says.

Diipa Büller Khosla with her mother Sangitha Khosla

Diipa launched Inde Wild, her skincare and beauty line in 2021. That is the year she delivered not one, but two pandemic babies. Her daughter Dua in April and Inde Wild in October. “I was on call (for the brand) three days after giving birth to Dua. I was mulling over this launch for many years. Trying to create a business in a world that had shut down had its challenges,” she says.

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