Global hotel chain Hilton has extended its shirt sponsorship deal with Lancashire Cricket.
The renewed agreement will see Hilton’s branding across the front of the men’s County Championship shirts.
Hilton has been a partner of the club since 2016.
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Hilton will also remain as the sponsor of Lancashire Cricket’s live stream service for non-televised domestic fixtures and will also continue to front the Player of the Month competition.
Daniel Gidney, chief executive at Lancashire Cricket, said: "We are delighted to extend our partnership with a global brand such as Hilton, one of Lancashire Cricket’s most supportive and longest-standing current partners.
"Our pre-season tour of Dubai will be an historic moment for the club with our men’s and women’s squads travelling side by side for the first time, whilst staying at The Conrad, one of Hilton’s prestigious properties.
"We will be proud to have Hilton as presenting partners alongside us. Their actions have spoken louder than words and we greatly value their support in helping to make the trip possible.
"We look forward to working with the Hilton team in the years to come and we will continue to work together on collaborative campaigns to deliver unique experiences for Hilton Honours members at Emirates Old Trafford, the home of Lancashire Cricket."
Heather Laverne, vice president, loyalty and enterprise marketing, Hilton, added: "Our successful partnership with Lancashire Cricket allows us to offer fantastic experiences to our valued Hilton Honors members – including international cricket events and high-profile concerts – and we’re looking forward to offering even more of these as we enter the exciting new season.
"We also value the opportunity to create interesting and engaging content with the Men’s and Women’s teams, for our customers to enjoy.
"And we are particularly pleased that this content will include working with the women’s team as the club embarks on the first joint men’s and women’s tour in its history."
