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The Guardian - UK
The Guardian - UK
Entertainment
Mark Sweney

Global giants gear up to build streaming model 2.0

Contestants line up in the dormitory in Netflix’s Squid Game: The Challenge
Contestants line up in Netflix’s Squid Game: The Challenge. Photograph: Courtesy of Netflix

It’s official: this year has marked the end of the era of the winner-takes-all battle for global streaming supremacy.

After a dire 2022, when investors turned on the profligate spending and seemingly endlessly loss-making strategies employed by the global giants as a result of the abrupt and dramatic post-pandemic slowdown in subscriber growth, this year has been about building streaming model 2.0.

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