The Wi-Fi router market is facing headwinds as consumers pull back on spending. According to a new report from Counterpoint, we’re witnessing a softening in global consumer Wi-Fi router shipments, with a 6 percent YoY decline in Q1 2026. This decline follows an explosion of market growth during the COVID-19 pandemic, when consumers upgraded their Wi-Fi hardware to enhance their work-from-home capabilities.
Counterpoint notes that global Wi-Fi router shipments peaked in 2021, which was at the height of consumer hardware spending during the pandemic. There were some positive points in the report, with Asus and Google seeing global shipment increases of 3.8 percent and 1.2 percent, respectively, during Q1 2026. However, Xiaomi had a 1.3 percent shortfall, Netgear was down 3 percent, while TP-Link fell by 5.4 percent. Counterpoint also notes that “Others,” which includes dozens of other hardware vendors whose sales aren’t significant enough to be broken out individually, fell by 10.4 percent.
