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The Hindu
The Hindu
National
Mini Tejaswi

Global coffee world descends on Bengaluru at WCC

WCC Bengaluru India Nestle Tata Consumer Products K MURALI KUMAR Asia

Bengaluru, India, and the whole of Asia reached the pinnacle of the global coffee world as the Coffee Board of India announced the opening of the 5th World Coffee Conference (WCC) here in the city on Monday.

Addressing a large global coffee audience gathered at Palace Grounds, K.G. Jagadeesha, CEO and Secretary, Coffee Board of India, said, “Today marks a historic day in the annals of Indian coffee. We are getting a unique distinction and recognition by having been selected to be the host of the event. Today also marks the commencement of an extraordinary journey of the expansive landscape of Asia.’‘

According to Mr. Jagadeesha, the primary objective of the conference is to cultivate knowledge, promote collaboration, and facilitate networking among coffee professionals on a global scale.

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