Consumer experts have revealed Glasgow will be hit harder than most places in the UK by the cost of food crisis.
A groundbreaking new study undertaken by consumer watchdogs at Which? and researchers from the University of Leeds, has identified a number of areas where households could struggle the most to put food on the table.
They took a number of factors into account such as low income, poor access to affordable food, having no large supermarkets nearby, a lack of online shopping deliveries.
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Five constituencies in Glasgow are among the top 10 most affected in Scotland, with over 60 per cent of areas in the north-east of the city needing help to battle the rise in food costs.
Glasgow south-west, east and north-west are also some of the areas which experts have highlighted in the new study.
West Dunbartonshire is the second worst impacted place in Scotland with 64.5 per cent in need of support. North Ayrshire tops the list north of the border with 68.2 per cent set to struggle.
Those living in the central belt seem to be most at risk when it come to the cost of food crisis.
South of the border constituencies in Birmingham and Liverpool feature heavily at the top, with Hill Hodge in Birmingham considered the worst, as 100 per cent of its local areas are in need of extra support.
The shocking findings has resulted in the consumer expert calling on supermarkets to support shoppers through the ongoing crisis.
Sue Davies, Which? head of food policy, said: “We know that millions of people are skipping meals through the worst cost of living crisis in decades but our new research tells us where around the UK support is most urgently needed.
“The supermarkets have the ability to take action and make a real difference to communities all around the UK. That’s why we’re calling on them to ensure everyone has easy access to budget food ranges that enable healthy choices, can easily compare the price of products to get the best value and that promotions are targeted at supporting people most in need.”
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