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Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

Givenchy, YSL, Glossier and more brands we've been pronouncing incorrectly

It turns out we’ve been saying the names of some of our favourite fashion and beauty brands wrong for years.

When it comes down to the likes of Google or Tesco, there’s no way you could possibly mispronounce them. But what about some of our favourite fashion brands like Louis Vuitton and Versace?

If it wasn’t enough that we’ve already been saying ASOS wrong for a long time - it’s ‘Ace-oss’, not ‘A-soss’ - some of these are even more shocking. For Fashion Month, online language learning platform Preply shared some of the most commonly mispronounced fashion and beauty brands and how to correctly say them.

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