Getting people to drink milk during the New Year holidays has been an urgent matter this winter for dairy farmers, local governments and industry promotion groups across the country. Consumption is usually low at this time of year, with schools not in session, but the coronavirus pandemic has caused a further slowdown in demand, spurring fears that much of the milk produced will go to waste.
Late last month, Tomoe Dairy Processing Co., based in Koga, Ibaraki Prefecture, distributed without charge 10,000 cartons of milk at 200 milliliters each to local health workers, city officials and police officers.
