
Elden Ring's publisher has revealed getting players to beat two difficult bosses in order to access Shadow of the Erdtree was critical to the expansion's marketing.
If you somehow didn't already know by now, you need to beat Mohg, Lord of Blood in Elden Ring and Starscourge Radahn in order to access Elden Ring's new Shadow of the Erdtree DLC. This might be obvious to many, but a recent revelation earlier this month from Bandai Namco revealed at least 77% of Elden Ring players on Xbox hadn't yet beaten both the bosses required for the DLC, and those numbers weren't much better on Steam and PlayStation.