If there is one beauty category that consistently piques people's interest, it's hair growth. The industry is already valued at $830.6 million in 2024, and is projected to grow (pun intended) five percent from 2025 to 2030. Not to mention that hair growth shampoos and oils continue to be top sellers for the best haircare brands. Whether people are regrowing their strands à la Hailey Bieber post-bob, dealing with post-partum hair loss, or are simply on the hunt for longer, healthier hair, the category will always spark curiosity since, at the end of the day, no one wants to deal with hair loss. Even though there have a few few "miracle ingredients" that have made waves in the space (see: rosemary oil), ginseng extract for hair growth is the latest ingredient to bubble up in the zeitgeist.
Ginseng extract is derived from plants across Korea, China, and America, and there are claims that it can help you reach those extra inches. Searches for "ginseng extract" have also increased 109 percent over the past week, according to TikTok data shared with Marie Claire, while videos showing the ingredient's skin and hair benefits are gaining traction on the platform.
