Gillian McKeith said she is petrified of appearing on I’m a Celebrity South Africa as she becomes the first late-entry campmate on Tuesday night.
But she thinks ex-Coronation star Helen Flanagan – known for quitting trials in the 2012 series – “will probably understand my phobias and fears”.
One person Gillian, 63, may find more challenging to form a bond with is her 2010 campmate Shaun Ryder.
The pair were known for their clashes, and Shaun, 60, admits to this year’s celebrities “last time I wanted to kill her”, with him previously saying: "If Gillian was my wife, she would be in pieces in a plastic bag, deep in a hole in the back garden."
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He adds in the bush telegraph: “Gillian arrived in a box, she should have stayed in a box folks.”
ITV bosses are keen to see if their rows flare up again and put them together for the Chest Challenge game, trying to win a treat for camp.
Viewers will see tomorrow night how they get on in terms of winning the snack.
The TV star known for writing about health and nutrition first appeared on the ITV series 12 years ago where she was famous for fainting, sparking accusations of trying to avoid trials, which she denies.
She was seen arriving last night as the first of the late celebrity entries, bringing the current total to 10.
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Gillian, 63, said: “It’s going to be more terrifying this time because back then, I didn’t know what to expect but this time I can’t use that as an excuse.
"What I felt before feels 1,000 times worse now and all of it freaks me out but I feel I’ve got a calling to represent all the scaredy cats in Britain – and that is the reason why I’ve said yes.”
You can see Gillian in camp on I’m A Celebrity South Africa on ITV and ITVX tomorrow night at 9pm.