After much speculation, actress Gillian Anderson has officially been announced as M&S's first official Chief Compliments Officer (CCO), marking a new and exciting chapter for the British clothing brand. But what does this mean for the retailer and its shoppers?
Put simply, Gillian Anderson's role is to spread joy and positivity, and to compliment M&S customers and employees. She says: "A simple compliment can genuinely boost confidence and change how someone feels all day, so as CCO, I’m here to help make those moments more commonplace".
