
Gibson has partnered with Reverb to open up the virtual doors to its UK Demo Shop, which allows players outside the US to buy prototypes, demo guitars, pre-played artist models and more directly from Gibson for the first time.
Debuting with almost 50 electric guitars and acoustic guitars, the UK Demo Shop will let UK guitarists get their hands on such models, and is an expansion of the flagship store that opened exclusively to US customers back in 2020.