Gibson continued its executive-level leadership refresh by appointing Elizabeth “Beth” Heidt as chief marketing officer. The move comes hot on the heels of the news that JC Curleigh had stepped down as CEO, with Cesar Gueikian assuming the hot seat as the Nasvhille guitar brand’s president and interim CEO.
With seven years of service behind her, starting out in the brand’s entertainment relations department before being promoted to vice president of cultural influence in 2021, Heidt is now joins Gibson’s worldwide leadership executive team. Gueikian credits Heidt for playing an integral role in the brand’s success over the past five years.
