Those passing by St Giles' Cathedral in Edinburgh tomorrow afternoon will no doubt notice a six-foot red box in front of the historic building.
It will be placed there by Virgin Hotels, to mark the grand opening of their new Victoria Street location. To celebrate the opening, those who use the Virgin Red rewards club will be able to pick up points that can be used on more than 200 experiences.
There is also set to be a Scottish celebration to be remembered, as well as a surprise that will be revealed at 5pm.