It’s clear from the generally horrified reaction to Gianni Infantino’s plan to turn the World Cup into an investment vehicle that the Fifa boss has gone too far.
For years Infantino has been the target of criticism. What is seen as his inapprioriate close relations with world leaders including Vladimir Putin of Russia, Mohammed bin Salman of Saudi Arabia and US president Donald Trump. Then there’s the controversial “peace prize” awarded to Trump and his recent bitter Instagram post hitting out against “haters” who criticised the way Fifa had organised the recent World Cup, which have been the subject of ridicule.