As Gianni Infantino unleashed his explosive monologue in front of a packed-out media centre on the eve of the biggest festival in the football calendar, my mind wandered back to my secondary school history lessons.
"Ich bin ein Berliner" - I am a Berliner - former US president John F. Kennedy said in his notorious speech in 1963. Delivered at the height of the Cold War, the speech will forever be enshrined in Western history, as a metaphor for the principles of unity, democracy and equality.
On Saturday, it felt very much like the FIFA President was trying to have his own JFK moment. But his sensational, no holds barred - borderline unhinged- 54-minute rant seemed more akin to an address by David Brent from The Office. Just minus the guitar.
