The Uthukuli Butter Manufacturing Association, which is based out of Tiruppur, the knitwear capital of India, has filed an application seeking geographical indication (GI) tag for ‘Uthukuli Vennai’ (butter).
The application process was facilitated by the NABARD Madurai Agribusiness Incubation Forum (MABIF) and was filed by P. Sanjai Gandhi, an IP attorney specializing in Geographical Indication registration of products. These butter processing units are spread across locations including Pappampalayam, Vengalapalayam, Chengapalli, Thippampalayam, Kodumanal, Chennimalai, Kangeyam and Villa Kovil.
While there are several butter variants available in the market, what sets this butter apart is its distinctive attributes: a non-glossy texture, a subtly sour taste, and an impressive shelf life, all attributed to the quality of the fodder and the creamy richness of buffalo milk.
