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Fortune
Fortune
Orianna Rosa Royle

GHD CEO says he told bosses to acquire the hair tech startup but they passed

Ghd LOreal
(Credit: Courtesy of GHD)

Jeroen Temmerman was working as managing director for L’Oreal in Sweden when he first heard of GHD. 

“In 2008, a very cool brand popped up on the market and it was so successful in Sweden that everybody was talking about it,” Temmerman recalls to Fortune. “The best hairdressers of Stockholm had it on the shelf.”

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