
Getty Images is ringing in the new year with a new generative AI art tool specifically aimed at advertisers, marketers, and small businesses.
At CES 2024, the company announced Generative AI by iStock (if the name iStock is familiar, it’s another Getty-owned stock photo site). Powered by Nvidia Picasso and fuelled by an extensive media library, the new tool is designed to make image creation easy and affordable, the company claimed.