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Digital Camera World
Digital Camera World
Sebastian Oakley

Getty Images is capturing the Winter Olympic magic with a modified 70-year-old Graflex camera

Getty Image modified Graflex at Winter Olmypics.

There’s something wonderfully poetic about Getty Images turning to a modified Graflex Speed Graphic camera at this year’s Winter Olympics. In an era obsessed with speed, resolution, and frame rates, the decision to look backward feels quietly radical.

It’s not nostalgia for nostalgia’s sake; it’s a deliberate attempt to reconnect modern Olympic storytelling with the visual language that once defined it. And in doing so, Getty has found a way to capture the magic of these Games that feels both intimate and timeless.

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