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Autosport
Autosport
Sport

Getting to know you – Maaden putting its name out there with Aston Martin deal

Aston Martin Maaden Aston Autosport

Speaking to Autosport on Friday evening, Maaden CEO Bob Wilt asks for an honest answer to his own question – had this writer heard of the company before it linked up with Aston Martin last year?

The answer, as he predicted, was ‘no’. But it also explained just why Maaden was tempted to enter Formula 1 as a sponsor before today, 17 February, where it has become the first principal sponsor in the history of the Aston Martin team.

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