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The Guardian - AU
The Guardian - AU
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Michael Kalenderian

Getting job applicants to submit a TikTok video is an insult I wouldn’t wish on my worst enemy

A woman on TikTok
Hilton Australia is turning to the social media platform TikTok to help recruit staff in a campaign pitched as a bold new age for hospitality hiring. Photograph: grinvalds/Getty Images/iStockphoto

Think back to your very first job application. Perhaps you sent an awkwardly worded email to Jay Jays, or awkwardly dropped your CV off at your nearest Sanity, or awkwardly cold called Muffin Break and hung up just as the awkward 16-year-old shift supervisor answered the phone.

Now what if you could take that experience, and make it … public? While also creating free publicity for the company you’re applying to?

If you think this sounds like an incredible idea, there’s at least one company that agrees: Hilton, which is doing basically this in Australia, pitched as a bold new age for hospitality hiring.

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