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The Guardian - UK
The Guardian - UK
Rosie Mullender

Getting a kick out of fashion: the designer creating new looks from old football shirts

Sophie Hird.
Sophie Hird. Photograph: Vicky Grout/The Guardian

As a child growing up in Darlington, County Durham, Sophie Hird saw football as a largely masculine pursuit. “I grew up around football – it was a massive thing where I’m from, and I’d go to matches with my dad on a Saturday,” she says. “But it felt very male-dominated. You never saw women’s football on TV, and although I played a bit myself, I never saw it as a possible career.”

Things are very different today – 27-year-old Hird plays for a local women’s team, and has made a name for herself with her flamboyant fashion collections made from upcycled football jerseys.

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