The internet and social media have been with us for so long, it can be hard to recall the first flush of shock when one became aware they were watching us – not just the other way around. One stray reference in an email to getting out in the garden or hiking at the weekend and the sidebar of ads immediately reflects what it deduces must be your heart’s desires.
Having come out on Facebook at the end of year 12, I haven’t exactly been living a digitally clean lifestyle or making it particularly difficult to be targeted by ads. As I entered my late 20s it was still curious to see some of my friends’ social media feeds graduate to being littered with ads for wedding planning while mine remained stubbornly stuck on gay raves.
