“George owned many, many instruments, and all of them were in storage – with the exception of the ones I made for him”: How Bernie Hamburger’s Hamburguitar became a favorite of George Harrison

George Harrison with a Hamburguitar in a still from the Now And Then making of documentary.

Beatles fans know George Harrison’s guitars as well as they know his solos from All My Loving, Nowhere Man and Something. There’s the Gretsch Country Gentleman, the Rickenbacker 360/12, the Epiphone Casino (with Bigsby), the psychedelic Strat nicknamed “Rocky,” the ’68 rosewood Telecaster. They’re as much a part of the band’s visual history as velvet-collared suits and Sgt. Pepper mustaches.

But in November 2023, when Now and Then added a new epilogue to the Fab Four’s catalog, an unfamiliar guitar came with it. As seen in Peter Jackson’s short film about the making of the track, there’s Harrison in the studio, playing a double-cutaway electric, cherry red with white trim.