
It seems we have yet another barely-there beauty trend on our hands to join the likes of the 'Clean-Girl' aesthetic and cloud skin trend. Meet 'Gentle Makeup', the soft-focus look you'll be seeing everywhere this summer...
While Y2K era frosted eyeshadow and bleached brows have so far dominated the 2023 red carpet, it seems the warmer months are ushering in a new soft, nude glam movement, beloved by a certain rising IT girl.