During the worst times of the Covid-19 pandemic and subsequent chip shortage, folks who needed a vehicle sometimes paid over the sticker price for a new car. New research from ISeeCars looked at the models that were still going for over MSRP and found that the ones with the highest markups were mostly premium offerings. The table below shows the figures.
| Model | Average MSRP | Average Price | Percent Difference Between Price and MSRP |
| Genesis GV70 | $44,299 | $56,476 | 27.5 Percent |
| Jeep Wrangler | $35,827 | $44,396 | 23.9 Percent |
| Mercedes-Benz GLB-Class | $41,061 | $50,452 | 22.9 Percent |
| Porsche Taycan | $100,169 | $122,940 | 22.7 Percent |
| Jeep Wrangler Unlimited | $45,386 | $55,347 | 21.9 Percent |
| Cadillac CT4-V | $57,737 | $69,904 | 21.1 Percent |
| Genesis GV80 | $56,388 | $68,240 | 21.0 Percent |
| Porsche Macan | $61,589 | $74,275 | 20.6 Percent |
| Cadillac CT5 | $41,870 | $50,383 | 20.3 Percent |
| Lexus RX 350h | $49,339 | $59,347 | 20.3 Percent |
| National Average | $41,637 | $45,296 | 8.8 Percent |
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