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Constantin Ciachir, Associate Professor of Human Resource Management & Organizațional Behaviour, EM Lyon Business School

Generative AI in business schools: friend or foe?

Since tools like ChatGPT burst into higher education, debate has focused on two extremes: either students are all committing underhanded academic fraud and plagiarism or Artificial Intelligence will magically revolutionise learning.

The latest research project I co-authored with Anna Holland, and carried out among recent Management graduates in the United Kingdom, suggests something more complicated and surprisingly more human.

Generative AI tools such as ChatGPT are increasingly used in business and management education for tasks like analysing cases, brainstorming ideas, and drafting reports, improving efficiency and personalised learning but also raising concerns about academic integrity and assessment design. AI literacy and ethical use of algorithmic tools are becoming essential managerial skills.

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