Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Richard Torrenzano

Generative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the 'two-hour internet day?'

(Credit: OLIVIER DOULIERY - AFP - Getty Images)

"Be afraid. Be very afraid," shouted Geena Davis playing Veronica Quaife in David Cronenberg's 1986 horror film The Fly. Some 37 years later, that warning is more relevant than ever. Throughout history, we’ve witnessed an unfortunate pattern that evil-doers tend to embrace emerging technologies faster than governments and corporations. With the advent of A.I. capable of fabricating any reality whatsoever, the stakes are colossal.

Generative A.I. creates content that blurs the line between deception and the truth–and coexists with it on the internet.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.