As prominent advertisers and users warily watch what will become of Twitter under new owner Elon Musk, General Mills joined the list of corporations taking a break from advertising on it.
"We have paused advertising on Twitter," Kelsey Roemhildt, a spokeswoman for General Mills, said in a statement. "As always, we will continue to monitor this new direction and evaluate our marketing spend."
Roemhildt did not elaborate on the company's rationale for the decision.
-copy-29e15046.jpeg?w=600)
