General Mills is selling its Häagen-Dazs ice-cream shops in mainland China to an investor group that includes Chinese tea brand Ningji.
Minneapolis-based General Mills said in a statement late Monday that the deal will allow the buyers to exclusively sell the Häagen-Dazs brand in ice cream shops and gifting businesses across mainland China. General Mills will continue to sell Häagen-Dazs ice cream to Chinese retail and food service operations.
