Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

TechRadar

Efosa Udinmwen

'GenAI is no longer a future consideration' - marketing teams ecstatic about AI as a paltry 7% of CMOs in a research say they don't see an ROI

Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence. .

Marketing teams embed GenAI into daily workflows despite uncertain sustainability
AI tools drive measurable personalization, predictive accuracy, and time savings
Reported ROI from GenAI adoption climbs sharply across global marketing industries

Marketing teams are increasingly deploying GenAI technology as a practical tool rather than a speculative experiment, even though some reports have suggested that almost all GenAI pilots were failing.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

‘This is not poker’: Alberta goes to polls in referendum that has exposed divisions, not least among separatists

‘This is not poker’: Alberta goes to polls in referendum that has exposed divisions, not least among separatists

Voters to be asked whether province should remain part of Canada or hold second binding independence vote

The Guardian - UK

‘Narcos have one language – violence’: the activist defying France’s biggest drug cartel after his brothers’ murder

‘Narcos have one language – violence’: the activist defying France’s biggest drug cartel after his brothers’ murder

Amine Kessaci, 23, lives under constant threat as trial of five men becomes focus of nation’s battle with mafia-style crime

The Guardian - UK

Trump plans to begin DC golf course renovation in defiance of judge’s order

Trump plans to begin DC golf course renovation in defiance of judge’s order

Judge orders government to notify her by 8pm ET Sunday whether its position changed from Friday’s court filing

The Guardian - US

Ukraine war briefing: Trump accuses Zelenskyy of not wanting to end war as feud rumbles on

Ukraine war briefing: Trump accuses Zelenskyy of not wanting to end war as feud rumbles on

Trump defends decision to waive some sanctions on Russia; Lithuania foils attack on Starlink site; Kyiv hits another oil terminal. What we know on day 1,699

The Guardian - AU

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Mass protests plunge France into chaos: City halls torched, shops looted - in videos

Mass protests plunge France into chaos: City halls torched, shops looted - in videos

France witnessed widespread destruction, looting and clashes with police as nationwide protests over the rising cost of living and poor conditions in schools escalated into violence, leaving businesses damaged and public buildings in flames. President Emmanuel Macron has vowed legal action against rioters while announcing measures to address public grievances.

The Times of India

Indiana Measles Cases Reach 45 as Adams County Cases Double and Wayne County Remains the Largest Cluster

Indiana Measles Cases Reach 45 as Adams County Cases Double and Wayne County Remains the Largest Cluster

Indiana now has 45 measles cases, with Adams County doubling to eight and Wayne County at 14. See the county breakdown, who is getting sick, and what to do after exposure.

Related Stories

Top stories on inkl right now

‘This is not poker’: Alberta goes to polls in referendum that has exposed divisions, not least among separatists

‘This is not poker’: Alberta goes to polls in referendum that has exposed divisions, not least among separatists

Voters to be asked whether province should remain part of Canada or hold second binding independence vote

The Guardian - UK

‘Narcos have one language – violence’: the activist defying France’s biggest drug cartel after his brothers’ murder

‘Narcos have one language – violence’: the activist defying France’s biggest drug cartel after his brothers’ murder

Amine Kessaci, 23, lives under constant threat as trial of five men becomes focus of nation’s battle with mafia-style crime

The Guardian - UK

Trump plans to begin DC golf course renovation in defiance of judge’s order

Trump plans to begin DC golf course renovation in defiance of judge’s order

Judge orders government to notify her by 8pm ET Sunday whether its position changed from Friday’s court filing

The Guardian - US

Ukraine war briefing: Trump accuses Zelenskyy of not wanting to end war as feud rumbles on

Ukraine war briefing: Trump accuses Zelenskyy of not wanting to end war as feud rumbles on

Trump defends decision to waive some sanctions on Russia; Lithuania foils attack on Starlink site; Kyiv hits another oil terminal. What we know on day 1,699

The Guardian - AU

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Mass protests plunge France into chaos: City halls torched, shops looted - in videos

Mass protests plunge France into chaos: City halls torched, shops looted - in videos

France witnessed widespread destruction, looting and clashes with police as nationwide protests over the rising cost of living and poor conditions in schools escalated into violence, leaving businesses damaged and public buildings in flames. President Emmanuel Macron has vowed legal action against rioters while announcing measures to address public grievances.

The Times of India

Indiana Measles Cases Reach 45 as Adams County Cases Double and Wayne County Remains the Largest Cluster

Indiana Measles Cases Reach 45 as Adams County Cases Double and Wayne County Remains the Largest Cluster

Indiana now has 45 measles cases, with Adams County doubling to eight and Wayne County at 14. See the county breakdown, who is getting sick, and what to do after exposure.

Our Picks

Selena Gomez Admits Vaping Nicotine 'Changed' Her Voice as She Opens Up About Struggling to Quit: 'It's Just Not Worth It'

Selena Gomez says vaping nicotine changed her voice as she reveals how difficult it has been to quit and urges others to think twice before vaping.

International Business Times UK

Woman compares an $85 men’s sweater at Abercrombie to a women’s version. Then she reveals the fabric difference: ‘This is blasphemy’

The price is the same; the materials are not

We Got This Covered

Lost Eloise portrait found in dumpster sells for $100,000 after decades in closet

In a fascinating twist of fate, Eloise's original portrait, crafted by Hilary Knight in 1956, mysteriously disappeared during a Junior League Ball in 1960. Rediscovered in a dumpster, it lay dormant in Knight's closet for years, only to be brought back to life at a 2017 exhibition at the New-York…

The Times of India

Kim Kardashian Is 'Technically More a Lawyer' Than Trump's Press Secretary, Jimmy Kimmel Says

During an appearance on Jimmy Kimmel Live!, Kim Kardashian discussed her legal studies as Kimmel joked about her qualifications compared with departing White House press secretary Katie Zacharia.

International Business Times UK

Picasso Plates Auction Sale: thrift find turns into $34,000 windfall; she saves one for later

While perusing a thrift store, Nancy Cavaliere stumbled upon four ceramic plates attributed to Pablo Picasso, each priced at just $1.99. After authenticating them through an auction house, she struck gold with a December 2022 sale where three plates fetched a remarkable $34,000. The plates are part of Picasso's Visage…

The Times of India

‘A key artist in her own right’: wallpaper and fabrics designer emerges from William Morris’s shadow

Creativity and influence of Morris & Co designer Kate Faulkner to be detailed in Cambridge exhibition

The Guardian - UK

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play