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The Economic Times

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Gen Z’s festive shopping playbook: From Instagram trends and Reddit reviews to upcycling and bargain hunting

Instagram Reddit Pinterest

For Gen Z, festive shopping is no longer simply about spotting a trend and buying it. Young shoppers are discovering styles on Instagram and Pinterest, checking Reddit reviews, comparing prices and finding ways to refresh old outfits before making a purchase. A recent Snapchat-GWI study found that seven in 10 Gen Z consumers use creator content to discover products, while four in 10 actively seek opinions or advice before buying.

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One subscription that gives you access to news from hundreds of sites

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