Are you a Temu victim? If you’ve recently spent more than you’d like to admit on fun, quirky—and probably not durable—household items, like funky wall art or unusual kitchen gadgets, then you might already be addicted to this viral retailer.
The Chinese-owned e-commerce app is highly popular among boomers and Gen Xers, who can’t seem to get enough of the platform’s eclectic array of inexpensive items. According to a Bloomberg report, boomers placed twice as many orders as the average Gen Z shopper in 2023.
“I’d heard about Temu on TikTok, with people showing off their hauls and sharing promotional codes,” said Lucy Clark, who first logged in to the billion-dollar platform in 2023.