U.S. voters have made their voices heard and, in some states, identified social issues like abortion as the top priority, which defies traditional political takes that the economy trumps all other issues in elections.
Pundits were particularly shocked to see a high level of engagement from young voters in a midterm election, with exit polls highlighting social issues as key to candidate selections. Businesses should take note of the clear values exhibited by young people: Your employees and consumers expect you to take a stand on societal issues.
