Rihanna and Beyoncé have topped a list of the most inspirational celebrity business icons for Gen Z – ahead of traditional moguls such as Jeff Bezos and Bill Gates.
Football stars Marcus Rashford and Rio Ferdinand, as well as both David Beckham and his wife Victoria, are other famous names whose entrepreneurial exploits are admired by young adults.
And Kim Kardashian and her half-sister, Kylie Jenner, also made the top 30 list of modern business heroes.