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Axios
Axios
Business

Gen Z's favorite brands, revealed

Amazon Google Morning Consult Netflix TikTok Discord Shein Snapchat
Data: Morning Consult; Note: Gen Z adults defined as ages 18-25; MOE ±1 percentage point for all adults, ±2 for Gen Z; Chart: Madison Dong/Axios Visuals

The youngest generation of adults is so crazy for tech companies that YouTube, Google, Netflix and Amazon are their four favorite corporate brands, a new Morning Consult survey finds.

  • Gen Z also loves junk food and mass retail: The other brands in their top 10 are M&Ms, Doritos, KitKat and Oreo, plus Amazon, Walmart and Target.
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