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Fortune
Fortune
Will Daniel

Gen Z’s digital natives will seem old-fashioned next to ‘Gen A,’ the first A.I. native generation, BofA says

(Credit: Spencer Platt—Getty Images)

Millennials and Gen Z have witnessed technological advancements their great grandparents would have seen as science fiction, from the birth of the iPhone to the rollout of self-driving cars, but Gen A’s story might be even more Asimov-esque.

Bank of America Research analysts, led by equity strategist Martyn Briggs, explained Thursday that the rise of A.I. is “an iPhone moment, on steroids” that will reshape not only the business world and the global economy over the coming decades, but also an entire generation.

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