
- Pokémon and sports trading cards are outperforming the S&P 500 with upwards of 46% annual returns, and it’s driving mania among Gen Z and Millennial men to collect top cards. While most fans aren’t getting rich off a reselling side gig, there’s no sign the boom is letting up—especially with big names like Logan Paul joining in on the frenzy.
Gen Z and Millennials are in agreement: their obsession with Pokémon may never let up.