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Fortune
Fortune
Preston Fore

Gen Z men are still obsessed with Pokémon cards—using 'boy math' to argue that they'll beat Nvidia stock and the S&P 500. But there's a catch

(Credit: Photo by IDA MARIE ODGAARD/Ritzau Scanpix/AFP via Getty Images)
  • Pokémon and sports trading cards are outperforming the S&P 500 with upwards of 46% annual returns, and it’s driving mania among Gen Z and Millennial men to collect top cards. While most fans aren’t getting rich off a reselling side gig, there’s no sign the boom is letting up—especially with big names like Logan Paul joining in on the frenzy.

Gen Z and Millennials are in agreement: their obsession with Pokémon may never let up.

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