Japanese website MyNavi has interviewed staff at the Kitamura Camera Shop in the trendy Shinjuku district of Tokyo to investigate the rising popularity of film cameras with Generation Z – teens and twenty-somethings born during the late 1990s and early 2000s. And there are some fascinating – not to mention downright hilarious – insights.
It seems that many young buyers of film cameras have absolutely no knowledge of how film actually works, such as the need for processing, the necessity of printing, or the importance of holding onto the negatives.
